Blogs

Learn how click fraud could cost advertisers billions of dollars annually and why it is a marketer's worst nightmare.
Click Fraud: A Digital Marketer’s Worst Nightmare
Did you know that according to the World Federation of Advertisers, click fraud is the second-most profitable fraud in the world, behind only drug trafficking? The Federation also believes click fraud...
What is employee attrition rate and can a business control it?
What is employee attrition rate and can a business control it?
Employee attrition is the percentage of employees that leave your company. It’s an important HR metric that reveals how likely employees are to stay with you. What constitutes an appropriate employee attrition...
ROI vs ROA: How do they impact business profitability?
ROI vs ROA: How do they impact business profitability?
Return on investment (ROI) and return on asset (ROA) are both common metrics used in personal and business accounting. You’ll find both metrics on income statements and other financial statements. While...
Learn about capital budgeting and how it aids in company decision-making regarding investments. Understand capital budgeting techniques.
How to use capital budgeting to make investment decisions
Investment is all about identifying the right place to put your money in. Unfortunately, you can’t time travel and learn which ventures succeed. So you’ll never truly know whether an investment decision...
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