Blogs

PPC Marketing
What Is PPC Marketing and How Does It Work on Google Ads?
Have you ever been interrupted by an ad while scrolling the internet? The answer is a resounding yes unless you’ve never been online before! Online ads and PPC marketing are a staple feature of the...
Impact of AI on Jobs
Impact of AI on Jobs: Jobocalypse on the Horizon?
Explore the mysterious impact of AI on jobs in this eye-opening article and discover how automation reshapes industries.
Learn how click fraud could cost advertisers billions of dollars annually and why it is a marketer's worst nightmare.
Click Fraud: A Digital Marketer’s Worst Nightmare
Did you know that according to the World Federation of Advertisers, click fraud is the second-most profitable fraud in the world, behind only drug trafficking? The Federation also believes click fraud...
What is employee attrition rate and can a business control it?
What is employee attrition rate and can a business control it?
Employee attrition is the percentage of employees that leave your company. It’s an important HR metric that reveals how likely employees are to stay with you. What constitutes an appropriate employee attrition...
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