LinkedIn is a goldmine for B2B businesses. How? You can connect with professionals and decision-makers from any industry. LinkedIn is the only platform where you can do this. That makes it a treasure-trove for B2B lead generation when done correctly. Emphasis on ‘correctly’. Generating high-quality B2B leads on LinkedIn isn’t easy. You need an informed […]
How To Generate B2B Leads on LinkedIn: The Definitive Guide Read More »
How do you know you had a good PPC campaign? You check your click-through rate (CTR), cost per conversion, number of impressions, etc, right? You can. But it’s not the best way. The best way is to compare your PPC campaign’s performance with your competitors. Why? Because If your ads perform better than your competitors,
PPC Competitor Analysis: How to Conduct It Effectively Read More »
Have you ever been interrupted by an ad while scrolling the internet? The answer is a resounding yes unless you’ve never been online before! Online ads and PPC marketing are a staple feature of the internet. And they’re there for a good reason. Digital advertising is extremely lucrative. That makes having online ads of your
What Is PPC Marketing and How Does It Work on Google Ads? Read More »
Did you know that according to the World Federation of Advertisers, click fraud is the second-most profitable fraud in the world, behind only drug trafficking? The Federation also believes click fraud will beat drug trafficking by 2050 at the expense of $50 billion from advertisers every year; not exactly a small loss. So, whether you’re
Click Fraud: A Digital Marketer’s Worst Nightmare Read More »
