ROI vs ROA: How do they impact business profitability?

ROI vs ROA: How do they impact business profitability?

Return on investment (ROI) and return on asset (ROA) are both common metrics used in personal and business accounting. You’ll find both metrics on income statements and other financial statements. While both ROI and ROA help measure a company’s performance, they have multiple key differences. The difference between both is in what they measure. ROI …

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