PPC Competitor Analysis

PPC Competitor Analysis: How to Conduct It Effectively

How do you know you had a good PPC campaign? You check your click-through rate (CTR), cost per conversion, number of impressions, etc, right? You can. But it’s not the best way.  The best way is to compare your PPC campaign’s performance with your competitors. Why? Because If your ads perform better than your competitors, …

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